Pradyumna Nag

1 min

As a CFO charged with managing the COVID-19 response, what steps are you taking?

As a CFO charged with managing the COVID-19 response, what steps are you taking?

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I hope they have not been blanket cost-cutting exercises.

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Here’s what your peers – at efficient growth companies - are doing.

According to Gartner (1 – 5 are my picks too):

1

Double-down on bets.

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> Pump up R&D budgets to 2x

> 1.4x more M&As with 21% larger deals

2

Get the whole business’s buy-in

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> Equip all internal stakeholders to contribute with ideas

3

Spend more time with customers.

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> High-functioning CFOs spend ~5% of their time working with customers – now doubling to 10%

4

Protect competitive advantage at any cost

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> Even if it means taking a contrarian approach to market

5

Add new check-posts & advance exit triggers

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> Advance/ Pre-pone triggers to evaluate ROI on current non-strategic investments

> Get ‘stop-loss’ points on investments

6

Dial back your products/ services.

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> 24% lesser products/ services

7

Keep strategy coffers flowing.

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> Make available additional resources if required to expedite strategic initiatives

8

Remove obstacles with clarity & culture

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> Make teams ok with ‘experimentation’

9

Mix up budgeting systems

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> ZBB/ KVD based budgeting systems can clarify what cant lose steam

Do you have any other tips?

#CFO#finance#planning#budgeting

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