Newton's Apple & why this matters to your organization

You've obviously heard the story of how an apple fell on Newton’s head leading to the epiphany of ‘gravity’ right?

👉 What if I were to tell you this never happened?

&

👉 Why knowing this will matter to your organization?

The real story is that Sir Isaac Newton found the apple to be a great way to explain how an ‘earth-like’ shaped object (an apple) always fell to the perpendicularly.

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An anecdotal story gave it a 'recall'ability.

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It simplified the message to be re-tellable without losing essential details.

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It drew on the element of surprise (falling on the head).

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It worked with objects that were ubiquitous (a tree, an apple).

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It was concise (retold in 5 sentences or less).

Now, why does this matter to your organization?

The power of storytelling is quite underrated in

business.

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Storytelling makes brands.

Remember Apple’s 1984 Macintosh ad or Happydent’s Palace ad or even Coca-Cola’s Open Happiness campaign or even Fevicol’s?

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They don’t sell product. They sell stories worth retelling.

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The result?

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Recall.

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I just reminded you of something you saw 25 years / 15 years / 11 years back.

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You almost never forgot.

Is that not what really matters as a brand?

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