Prasiddhi Saraogi
1 min
Myths around sustainable fashion.
1. They’re not trendy
2. They’re expensive
3. They’re hard to find
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One belief around sustainable fashion that needs to be debunked.
'They are sustainable.'
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Sustainability seems to be the buzz word of fashion brands in the past 2-3 years.
Yes, big brands have come to the rescue.
H&M collects used clothing for recycling at every store, why then is 75% of the clothing we produce still ending up in ashes or in landfills?
Zara announced that it would create collections of 100% sustainable cottons/ linens & recycled polyester by 2025, but with what fast fashion has done to the industry will it be viable when it only revolves around ‘affordable’ & ‘trendy’.
The fashion industry is a long way away from being planet friendly and while the trend-setters go guns blazing about how they’re striving to be sustainable; they are as a matter of fact only adding fuel to the fire that’s enveloping the world one sleeve at a time.