The fortnight thus far Issue #103 | Reports & resources we loved in the last 15 days. Aug 31, 2023 Un’jargon’ed : Cash Runway In this...

5.07 billion global internet users (600Mn users in India) have fueled the rise of a digital era where content marketing has gained momentum.

The word “Metaverse” was first coined in Neal Stephenson’s fiction novel Snow Crash in 1992. It was supposed to be a fictional world of...

This dangerous relationship prevents the governments from pushing more tobacco cessation products and their effort stops at 30-sec ads

The story of PUMA's dominance in India!

TFTF, Thought leadership we loved this fortnight | June 06, 2022

In the walk of life, everyone you have an encounter with has a story to tell. ~8 billion people, 8 billion stories. Each one having...

FMCG industry will face a supply crunch, this will create a burn in your pockets. With majority of FMCG companies looking to pass on the...

Funding grew almost 186% this quarter. Following the funding and IPO rush in 2021, 2022 will be a year to reckon. In the quarter that...

The entertainment capital of the world draws ~50 million tourists a year raking in $58 billion annually. With its many casinos,...

I still see debates on the way forward on work balance. If work should continue to be remote, hybrid or work from office. No one rule...

Why has the ‘middle-man’ become such a bad guy? Every other startup pitch tries to refer to him as something of an evil presence in the...

As a sales guy, I have encountered multiple challenges to closing an account A lot of factors are external in nature and beyond our...

Paytm’s listing was a nightmare the stock prices have slumped by ~70% from its listing price. Various theories are making the rounds. +...

Goal setting is an important exercise both personally and professionally You’ll hear a lot about the whole process that may or not work...

India’s meat substitute market is poised to reach $48 Mn by 2026, advancing at a CAGR of 7.5%. Consumers’ psyche in India- the driving...

Direct-to-consumer brands have been raising a whole lot of money. The premise - Higher GMs by saving on lofty e-commerce or retail...

Ever wondered why the concession stands (F&B counters) are made so enticingly but the box office looks rather dull in a movie chain? |...

Myths around sustainable fashion. 1. They’re not trendy 2. They’re expensive 3. They’re hard to find | One belief around...

Competition and aggression in sport and business