A dashboard is more than just a snapshot view. It is a powerful management tool that allows CXOs to perform Root Cause Analysis (RCA) or alert Board Members on potential areas for improvement while highlighting wins and losses. A dashboard is the business analysed into a single slide which seeks to educate, clarify or explain what is working and what is not.
Businesses operate in an increasingly competitive world today with narrower barriers to entry and growing marketing budgets. Closely listening in to competition can make all the difference in ensuring the edge.
IS THE BEGINNING OF ALL
Dashboards, like your services or products are not one size fits all.
When built well, they can be the only tool you need to educate, evaluate and escalate.
Introducing Prequate's Orbital Report
sense of competition
IF YOU DONT MEASURE IT, YOU CANT IMPROVE IT.
How do we measure up relative to our competitors? Are we keeping up with what the market is doing? Is our growth strategy in alignment with the market needs? Do we need to relook at our pricing? Is my product/service addressing industry perceived needs? What is my competition doing? Are we positioning our product right? What is the market saying about me and my product? Is there competition that I should be worried about? How are we doing in terms of our market presence? Who is my competition exactly?
When do you know you need the
CXOs tend to ask a few questions that indicate the need for intelligent and diagnostic reporting in their organizations. If you identify with these yourself, there is a great chance that you will see tremendous value with Orbital Report.
“ I know of a few competitors, but I don’t know if they are my only competition. Are there new guys? “
“ How can I be more competitive in the market? “
“ I hear the market has been growing. Why am I not benefiting from this current growth? “
“ My role as CEO has become mostly operational. I need to spend more time on strategy this year. “
“ Can there be more proactiveness for improving my marketing ROI? “
“ I do not get ‘intelligence’ from my marketing team. Mostly requested reports, not very actionable though. “
“ Am I having the correct positioning? Is this in line with my current efforts and what the market wants? “
Do any of these sound familiar?
I'll decide later.