Consumer & FMCG Advisory

We have been advisors to those thatrewrote the rules.

We are a focused advisory that extends the capabilities of your leadership team. We combine the creative intuition of a brand agency with the rigor of a multinational’s CFO. Whether you are a heritage conglomerate needing to unlock the value of your digitization efforts or a D2C challenger preparing for an exit, we provide the systems needed to scale.

Revenue Growth Management

When margins erode despite volumes, we use proprietary data models to find the leak and fix it.

Channel Profitability

We apply lived experience from managing volatile markets to decouple volume from value. Our proprietary frameworks analyze the Total Cost of Ownership (TCO) for every channel—General Trade, Modern Trade, and Quick Commerce—ensuring each sale contributes verified profit to the bottom line.

Dynamic Pricing

We implement real-time pricing intelligence systems that react to raw material volatility instantly. This protects your margins using predictive risk modeling, not backward-looking spreadsheets.

Supply Chain Modernization

When supply chains stop becoming the competitive moat, we transform it from “Just in time” to "Just-in-Case" resilience.

Material Sourcing Strategy

We move beyond basic procurement to strategic risk mitigation. Using our proprietary sourcing data, we build hedging strategies that secure ingredient integrity and stabilize costs before production even begins.

Resilience

Future-proof your network. We design supply chains that withstand geopolitical shocks and local disruptions, reducing operational downtime and turning your backend into a competitive advantage.

Brand & Portfolio Optimization

When you need to move from a warehouse of products to a "House of Brands", we use user-led analysis to ensure longevity.

SKU Rationalization

Based on our mandate history, we know the "Long Tail" of products often kills cash flow. We use verified profitability audits to surgically remove margin-drainers, focusing your capital on high-performance entities that drive real value.

Legacy Building

How do you survive the next decade? We help you structure a brand architecture rooted in customer lifetime value (CLV) and generational relevance, ensuring your brand equity is an asset that appreciates over time.

Strategic Market Expansion & Entry

When you consider expanding, we validate your moves before you spend your years.

Feasibility & Positioning

We conduct rigorous market feasibility studies and positioning audits using our partners to derive real-world sentiment and benchmarks. This data-first approach minimizes entry risk and validates product-market fit against global competition.

Entry & Diversification

We design revenue diversification blueprints that identify white spaces where your brand can win. Our strategic partnership frameworks focus on long-term client retention, ensuring you don't just enter a market, but dominate it.

Growth Financing

When capital becomes a roadblock to growth, we design & deploy capital structures designed for longevity.

Capital Structure Optimization

We don't just find money; we find the right money. We design the optimal mix of debt and equity to minimize your Weighted Average Cost of Capital (WACC), ensuring your valuation grows faster than your dilution.

Investor Readiness

Preparing for institutional capital requires more than a pitch deck. We build verified financial narratives and robust data rooms that stand up to the deepest due diligence, positioning you for premium valuations.

Alternative Financing

When capital becomes constraint to operations, we help access innovative right-fit capital.

Revenue Based Financing (RBF)

Why dilute equity for working capital? We help you leverage your predictable recurring revenue to fund inventory and marketing, accessing non-dilutive capital that scales with your sales.

Off-Balance Sheet Financing

Unlock liquidity without leveraging the parent entity. We structure supply chain finance and inventory funding solutions that keep your primary balance sheet light and agile.

REVIEWS

Need more reasons to get in touch?

sam

Founder, Funded media company

What I really appreciate about Prequate is the ability to go deeper and wider than most people can in different domains. - Founder, Funded media company

Martin Goutry

Founder, Venture backed semiconductor company

Prequate was the first believer in how our vision could be turned into a reality. Since then, there has been no looking back.

Founder, Funded Sports tech company

Prequate was always thinking about outcomes from the founder's perspectives and that was what was just brilliant and sets them apart.

pg Goutry

Senior Advisor, Consumer SIG

Spearheads our approaches and strategy & shapes our vantage on consumer and retail industries backed by real on-ground operator experiences for businesses that Prequate works with.