Microsoft - one of the most successful pivots of all time?

In 2015, they decided to relook at their business inside

out.

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They changed their reporting segments – to show their

renewed focus on the customer rather than their internal functions.

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They embarked on a vision that covered “high-value digital work and digital life experiences” and “everyone moving to the cloud”.|

This changed everything.

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Software was not for legacy sale anymore.

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It was a solution that was being continually refined – a service of productivity.

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Office 365 & Windows 10 were soon launched on a subscription 'service' thinking.

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The vision was to envelop the digital life of every consumer – business, personal, or academic.

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~200 Mn subscriptions as of 2020.

Microsoft closed 2019 with $125Bn ($87Bn in 2014) and generates 40c of cash on every $.

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