If risk is being so handsomely rewarded, it is only logical that there is a high degree of skill required in handling it appropriately.

EBITDA (Earnings before deducting interest, tax depreciation and amortization) is a metric used to showcase a company’s financial performance excluding the impact of its capital structure and investment decisions. It shows how much a company is able retain from its topline after reducing expenses related to operations. While this is not part of GAAP (Generally Accepted Accounting Principles), it is widely used for analyzing a company’s performance as it helps in assessing the

In today's time, acquiring customers have become both expensive & challenging leaving decision-makers with numerous questions such as: 📍Are the customer acquisition spends justified, what is the limit, when should we cut our loses? 📍How to measure the efficiency & effectiveness of customer acquisition efforts? 📍 How to optimize spending & improve the return on investment? One of the metrics which can help decision makers answer these questions is Customer Acquisition Cost

Brand Loyalty In this ever- evolving landscape of business, one constant force for driving success in any business is Brand Loyalty. It is the holy grail for businesses aiming at achieving profitability and sustainable growth. What is brand Loyalty? Brand loyalty is when a customer purchases from the same brand over and over again despite competitors offering similar products. For companies across all industries, attracting new customers is just one part of a successful growt

TFTF, Thought leadership we loved this fortnight | Oct 31, 2023

Diving into CRR You’ve built and launched the product/service, understood your target market, and now want to gauge how the...

A little bit of background Investment cycles, like every other economic cycle, go through crests and troughs. Investment into Indian...

TFTF, Thought leadership we loved this fortnight | Oct 16, 2023

As businesses move towards a digital strategy, gauging user engagement on websites is key to their success and bounce rate helps track this.

TFTF, Thought leadership we loved this fortnight | Oct 05, 2023

TFTF, Thought leadership we loved this fortnight | Aug 31, 2023

The fortnight thus far Issue #103 | Reports & resources we loved in the last 15 days. Aug 31, 2023 Un’jargon’ed : Cash Runway In this...

Have you ever used the terms SEM and SEO interchangeably? do they mean the same?

5.07 billion global internet users (600Mn users in India) have fueled the rise of a digital era where content marketing has gained momentum.

The only way you can monitor the health of a business is by tracking the key metrics.

TFTF, Thought leadership we loved this fortnight | May 31, 2023

TFTF, Thought leadership that we loved this fortnight, May 16, 2023

TFTF, The thought leadership that we loved in this fortnight, May 02, 2023

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