Thought Leadership | Prequate Advisory Blog

Recent Posts

April 15, 2026

Its all about love - Mastering Brand Loyalty

In this ever- evolving landscape of business, one constant force for driving success in any business is Brand Loyalty. It is the holy grail for businesses aiming at achieving profitability and sustainable growth.

Un'jargon'ed

April 15, 2026

A journey into CAC/ Customer acquisition costs

In today's time, acquiring customers have become both expensive & challenging leaving decision-makers with numerous questions such as

Research

April 14, 2026

EBITDA explained

EBITDA (Earnings before deducting interest, tax depreciation and amortization) is a metric used to showcase a company’s financial performance excluding the impact of its capital structure and investment decisions.

Research

February 11, 2026

Confused between SEO and SEM?

👉SEM is paid advertising that involves bidding on keywords to appear at the top of search engine results & other websites. SEO is the practice of optimizing a company w

Business

October 7, 2025

Importance of Content Marketing

5.07 billion global internet users (600Mn users in India) have fueled the rise of a digital era where content marketing has gained momentum.

Business

September 24, 2025

Business KPIs - the Why, What and When.

As a business owner, potential or current investor or anyone observing the business from the outside, the only way you can monitor the health of a business is by tracking the key metrics of that business.

Investment banking

April 15, 2025

Lay-off or Pay-Cut? Is there a right way?

With companies across the world announcing mass layoffs. Here is how it compares with Pay-cuts. In Pay-Cuts, risk is distributed to all employees, as a result everybody loses a small part of their salary instead of losing 100%

Management

April 9, 2025

Ethics over "growth at all costs"

Reading about GoMechanic.in was disheartening to say the least. But the truth is – growth at all costs shouldn’t really cost your ‘ethical’ standing. But, this isn’t a post about lament.

Investment banking

March 5, 2025

Accountability should be system driven

What happened at GoMechanic.in is nothing but pure negligence. Probably this news was a tipping point for me to write this post that I have been meaning to write for a while now.

Management

February 5, 2025

Why a Pharma company called another, “Snake Oil Salesman”!

A pharma company called another “Snake Oil Salesman”! meaning? People who sell (or promote) fraudulent cures: aka QUACKERY! But why call it “SNAKE OIL”? With the Chinese blue-collar immigrants in the US came the traditional

Strategy

February 5, 2025

Bounce Rate

What is Bounce Rate? Imagine inviting someone to a party, & they walk in, take a quick look around, & then walk right back out.

Un'jargon'ed

July 18, 2024

Is Goldman Sachs brewing a Mega Strategy?

Here are the pieces of the puzzle that was built meticulously over the last decade. With more lay-off news coming in, this time around from Wall Street, inorganic growth strategies are now being questioned. One such acquire and

Management

June 12, 2024

Cash Runway

A little bit of background

Un'jargon'ed

October 31, 2023

TFTF

Un’jargon’ed : Brand Loyalty

TFTF

October 16, 2023

TFTF

Un’jargon’ed : Operational Risk

TFTF

September 13, 2023

Customer Retention Rate

Are you ready to take your business into Metaverse? Zillions of traditional businesses went defunct due to their abstinence to enter the e-commerce world. Similarly, with Metaverse gaining prominence, don’t let your business fac

Management

May 10, 2023

TFTF

Un’jargon’ed : Bounce Rate

TFTF

January 16, 2023

TFTF | Jan 16, 2023

2 x Things that will affect you 1. Global Economy’s tightrope walk between recession & soft landing. [ Economic Times > Read: World economy walks tightrope between recession and soft landing - The Economic Times (indiatimes.com)

TFTF

May 26, 2020

Is there a right way to shut down a business?

A game developer, after raising funding, goes bust as it fails to attract users. However, an internal tool they were able to salvage is worth $18Bn today. Is there really a right way to even shut down?

Economy

May 26, 2020

Microsoft - one of the most successful pivots of all time?

In 2014, Microsoft was suffering.‍It looked at the business as 2 segments, licensing orhardware – based on how it felt as a division internally.

Research

April 26, 2018

How do I create a board?

We often hear the term Board of Advisors/ Advisory Board being used with reference to organizations. While it is easy to derive the nature of their role from the name itself, it is important that we understand how to build a board

Advisory board

March 23, 2018

Collaborate to outlast your competition

Leveraging the power of collaboration for your tech company

Finance

March 18, 2017

About when we grew a company’s bottom-line by 5% over 3 years

Business

September 23, 2016

Private Placement – A Practitioner’s Guide

There are a lot of questions about funding and the right way to work with them. Considering the changes in the Companies Act, 2013 which has changed some of the basic fundamentals and imposed some restrictions for investor protect

CFO

September 19, 2014

Prequate: The need of the hour

In an ever-changing business environment businesses of all sizes face unexpected challenges. It is for the organization to decide how to face the unexpected.

Business StartUp

September 11, 2014

Startup: Is it really my cup of …..magic?

Integrity is the ability to stand by an idea.” ― Ayn Rand

Entrepreneur

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