We engineer value breakouts for mid-market manufacturers.
We become life-long partners to nation builders.
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Astute.
Great team. Highly Impressed.
Customer Satisfaction Survey, 2022
Our Method
The Prequate Approach comes from being able to blend management & finance with corporate strategy in an industry-first diamond shaped organization structure.
These guys are really the best. A work of art!
CEO | US Listed Company
Purpose
Built for
$8M-$180M companies
Operating system for one of the country’s largest cereals brand
Expansion models for country’s largest Ayurveda healthcare chains
Financial decision-systems for one of country’s leading auto OEMs
Performance excellence for one of country’s largest sweet brands
Over 75% of mid-market companies said they lack the talent to scale to the next level
SME Playbooks
Conglomerate Consulting
Founder-driven | Informal systems | Limited governance | Short-term focus | Lean talent bench
Too simplistic for you
Too heavy for you
Bureaucratic layers | Overbuilt frameworks | Enterprise-scale budgets | Slow decision cycles | Template-heavy playbooks
Manufacturers like you sit in the “missing middle”
too complex for SME playbooks but underserved by traditional consulting approaches built for conglomerates.
Which is why we built our manufacturing practice specifically around what makes you unique: companies with the ambition of large groups, but operating constraints of a rapidly scaling mid-market.
We understand the challenges that are unique to your scaling aspirations
Volatility in raw
material costs
Maintaining
consumer loyalty
Scaling in new
channel dynamics
Balancing
working capital
Ensuring
steady growth
This is where weoperate.
We build mid-market manufacturers into scalable institutions without suffocating them with enterprise bureaucracy.
To survive, legacy brands must learn the agility of digital natives, while challengers must build the operational rigor of established giants.

It is no longer enough to just have a great product or standout storefront; converting them to a process-forward commercial engine that adapts in real-time is key.

We have been advisors to those that rewrote the rules.

We are a focused advisory that extends the capabilities of your leadership team. We combine the creative intuition of a brand agency with the rigor of a multinational’s CFO. Whether you are a heritage conglomerate needing to unlock the value of your digitization efforts or a D2C challenger preparing for an exit, we provide the systems needed to scale.

01
Revenue Growth Management
01
When margins erode despite volumes, we use proprietary data models to find the leak and fix it.
Channel Profitability
We apply lived experience from managing volatile markets to decouple volume from value. Our proprietary frameworks analyze the Total Cost of Ownership (TCO) for every channel - ensuring each sale contributes verified profit to the bottom line.
Dynamic Pricing
We implement real-time pricing intelligence systems that react to raw material volatility instantly. This protects your margins using predictive risk modeling, not backward-looking spreadsheets.
02
Commercial Margin and Product-level Profitability
02
When you need to move from a sprawling SKU list to a ‘tailored product suite’, we use contribution-led analysis to drive strategic focus and higher clarity.
SKU Rationalization
"Long Tail" of products often kills cash flow, quietly consuming line time, changeovers and working capital. We run ‘verified profitability’ audits to remove margin-drainers and retain focus on the high performers that drive economic value.
Portfolio Architecture
We structure the product portfolio around contribution margin per constrained resource — the bottleneck machine, the scarce line hour — so the mix you sell is the mix your plant is genuinely efficient at making.
03
Throughput & Efficiency
03
When productivity stops becoming the competitive moat, we perform deep-dives to drive it from ‘busy’ to ‘productive’.
Benchmark studies
We use peer group performance benchmarks with expert-led insights to help establish ‘areas of opportunity’ for outsized returns.
Performance calibration
We run focused initiatives to redesign production planning flows and establish better observability using our visualization tools to create a dialogue for improvement.
04
Working capital normalization
04
When more than 10% of your throughput is stuck in working capital cycles, we run structured initiatives to extract more cash from the system to rapidly funnel into growth.
Inventory Planning
We rigorously test and define the right benchmarks across all inventory and production planning systems to derive the most cash efficient capital planning.
Liquidity Modeling
We create analytical maps across the cash-to-cash cycle to identify opportunities to free up cash across inventory positions, production planning, credit policies, collection rhythms and process flows to free up trapped cash in the system.
05
Financial stewardship & leadership
05
When businesses begin to be run only on internal knowledge, we help bring the outsider perspective instantly.
Strategic Finance Offices
We establish platforms using financial frameworks that allow leaders to access the best practices across performance, governance & capital while setting up for better accountability, higher delegation and faster equity outcomes.
Access to alternative capital
We model the business for capital attractiveness and better visibility for alternative capital options to unlock new degrees of scale.
06
Growth & Capacity Expansion
06
When you consider expanding, we validate your moves before you spend your years.
Capital Project Planning
We run intensive exercises for capital project planning across departments, whether for a new line or a new facility or even a new market, backed by data and extensive IRR thinking.
Entry and Diversification
We design revenue model innovation blueprints that identify white spaces where your competition may not be looking and your brand can win without significantly changing your focus or reliability.
World’s best practices meets Execution capabilities
Why high performers choose us
Built for mid-market realities
Our tools, templates and dashboards are sized for your scale and data maturity, not copy-pasted from Fortune 500 playbooks.
From boardroom to shop floor
We work directly with promoters and CXOs while staying embedded with unit leaders, plant heads and line supervisors.
Outcome-first mindset
Every engagement is anchored on measurable shifts in EBITDA, cash and throughput - not just presentations.
Speed and practicality
3–6 month interventions, weekly check-ins, and simple, tools your teams can run without us.
CASE STUDIES
We don't deal in
theory
We deal in
P&L transformation
VIEW ALL
13-Point EBITDA Upswing for Heritage FMCG Brand
13-Point EBITDA Upswing for Heritage FMCG Brand
The Turnaround
From 2% Contribution to a Major Growth Engine.
The Challenge
High sales volume masking deep losses due to unmapped COGS and volume-chasing tactics.

The Intervention
Reconstructed 18 months of financial data, rationalized COGS from 60% to 48%, and shifted culture to cash-flow sanity.

The Result
13-point EBITDA swing (from -8% to +5%) achieved in just twelve months.
50% YoY Growth for National F&B Conglomerate
50% YoY Growth for National F&B Conglomerate
The Turnaround
From 2% Contribution to a Major Growth Engine.
The Challenge
A bloated portfolio of 220 SKUs delivering only 2% of group turnover.

The Intervention
Aggressive portfolio optimization (cutting to 30 SKUs) and establishing the division as an autonomous business unit.

The Result
50% YoY growth for 4 consecutive years, increasing revenue contribution to 12% of the total company turnover.
Zero to National Player: Launching a Celebrity-Led Brand
Zero to National Player: Launching a Celebrity-Led Brand
The Turnaround
End-to-End Execution from Concept to Shelf.

The Challenge
Complete ground-up launch of a celebrity-endorsed fashion brand.

The Intervention
Managed everything from securing the marquee ambassador to architecting the national supply chain and omni-channel sales ecosystem.

The Result
Successful establishment of a formidable player in the national fashion landscape.
THOUGHT LEADERSHIP
Want to see how we think?
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