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This Ayrton Senna's interview makes sense in Business too

If you no longer go for a gap that exists then you are no longer a racing driver - Ayrton Senna


The legendary race driver had this to say during an interview


The situation was that Ayrton Senna, known to be one of the best race drivers that ever lived on this planet, was often accused of being way too aggressive


Aggressive that in the pursuit of the race win would have encounters with the competition that wasn’t pleasant at all times


This statement of his clearly shows his intent of why he is in the sport


He went on to say that you are not competing to get in 2nd, 3rd positions and so on but you are there to win


This is so true and relevant even in the world of business and our personal lives


If we don’t set ourselves targets to be the best then we’ll never be


If we build business models to ape another successful business then you’ll be second best at all times


SWOT all the time and prepare yourself for a win


Look at unique and better ways to solve a problem


Strive to be outliers


Potential category creators and not copycats



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