EBITDA (Earnings before deducting interest, tax depreciation and amortization) is a metric used to showcase a company’s financial performance excluding the impact of its capital structure and investment decisions. It shows how much a company is able retain from its topline after reducing expenses related to operations. While this is not part of GAAP (Generally Accepted Accounting Principles), it is widely used for analyzing a company’s performance as it helps in assessing the

In today's time, acquiring customers have become both expensive & challenging leaving decision-makers with numerous questions such as: 📍Are the customer acquisition spends justified, what is the limit, when should we cut our loses? 📍How to measure the efficiency & effectiveness of customer acquisition efforts? 📍 How to optimize spending & improve the return on investment? One of the metrics which can help decision makers answer these questions is Customer Acquisition Cost

Brand Loyalty In this ever- evolving landscape of business, one constant force for driving success in any business is Brand Loyalty. It is the holy grail for businesses aiming at achieving profitability and sustainable growth. What is brand Loyalty? Brand loyalty is when a customer purchases from the same brand over and over again despite competitors offering similar products. For companies across all industries, attracting new customers is just one part of a successful growt

Diving into CRR You’ve built and launched the product/service, understood your target market, and now want to gauge how the...

TFTF, Thought leadership we loved this fortnight | Oct 16, 2023

As businesses move towards a digital strategy, gauging user engagement on websites is key to their success and bounce rate helps track this.

The fortnight thus far Issue #103 | Reports & resources we loved in the last 15 days. Aug 31, 2023 Un’jargon’ed : Cash Runway In this...

Have you ever used the terms SEM and SEO interchangeably? do they mean the same?

The only way you can monitor the health of a business is by tracking the key metrics.

TFTF, Thought leadership we loved this fortnight | May 31, 2023

TFTF, Thought leadership that we loved this fortnight, May 16, 2023

TFTF, Thought leadership that we loved this fortnight | Apr 14, 2023

TFTF, Thought leadership we loved this fortnight | Feb 28, 2023

With companies across the world announcing mass layoffs. Here is how it compares with Pay-cuts. In Pay-Cuts, risk is distributed to all employees, as a result everybody loses a small part of their salary instead of losing 100%. Hence, 1) Pay-Cuts are more humane, 2) Post Lay-Offs, a company’s image is tarnished, a chuck of money is to be spent on PR, re-building public image, payment of severance money, & so-on. Therefore, Pay-cuts may end up saving money for the comp

Are you ready to take your business into Metaverse? Zillions of traditional businesses went defunct due to their abstinence to enter the...

TFTF, Thought leadership we loved this fortnight | Jan 31, 2023

a pharma company called another, “Snake Oil Salesman”! meaning? people who sell (or promote) fraudulent cures : aka QUACKERY! But why...

What happened at GoMechanic.in is nothing but pure negligence. Probably this news was a tipping point for me to write this post that I...

Reading about GoMechanic.in was disheartening to say the least. But the truth is – growth at all costs shouldn’t really cost your...

Here are the pieces of the puzzle that was built meticulously over the last decade. With more lay-off news coming in, this time around...