Ever heard of herd mentality? Well it’s a sad but true reality for 99% of the people out there. We’re so afraid of travelling the ‘road less taken’ that we invariably believe the success of others as a measure of what needs to be done. Then there are those that choose to be shepherds instead and in the quest, have helped dismiss common startup notions: You have to be the first to market
BharatPe – Ashneer Grover himself said Paytm taught people how to use digital payments and that he piggy backed on that ride and created something more successful. You have to be Oxford/ Harvard educated in order to make your mark
OYO – Ritesh Agarwal was an 18 year old dropout who went on to become the world’s second youngest self-made billionaire. You need to chase investors to drive your valuation
Zerodha – At a $2 Billion valuation, the Kamat brothers have showed the world how to bootstrap to a multi-billion dollar enterprise. You have to splurge on customer acquisition
boAt Lifestyle – A recent post by Aman Gupta said that he wore the Boat t-shirt as a branding exercise which gave him a great ROI thus showing that frugality is the name of the game. Your product need to move mountains
Dunzo – A simple idea of moving things from point A to point B, now catering over 2 million orders on a monthly basis, showing just the right execution and the drive to make it work.