Reading about GoMechanic.in was disheartening to say the least.
But the truth is – growth at all costs shouldn’t really cost your ‘ethical’ standing.
But, this isn’t a post about lament.
It is about a client who we hold dear for the right reasons - VEHITO.
Our thesis when helping raise the Seed round for VEHITO was very clear.
Distributed fulfilment models will fail – unless your product is really improving the day of a service provider (a garage or a mechanic).
Vehito worked with garages to build a product that:
+ helped make multi-brand garages as technically competitive as dealer garages
+ reduced the amount of time spent on non-revenue generating activities
+ increased the transparency and visibility in the servicing process
+ while providing a seal of trust to the vehicle owner
At no extra cost to either the vehicle owner or the garage. Standard non-zero-sum game thinking.
But why we worked with them was something more important.
A strong upholding of ethical beliefs very akin to the team at Prequate Advisory.
It helped us align for the long-haul.
When their round closed, the celebration was first at our office.
Which is why, 3 years from then, we still cherish the relationship we share with the founders.
And we will continue to – because we align on what we value most - Ethics.
You stand for the right things - which is why you will continue to stand. Funding winter or not.