You've obviously heard the story of how an apple fell on Newton’s head leading to the epiphany of ‘gravity’ right?
👉 What if I were to tell you this never happened?
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👉 Why knowing this will matter to your organization?
The real story is that Sir Isaac Newton found the apple to be a great way to explain how an ‘earth-like’ shaped object (an apple) always fell to the perpendicularly.
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An anecdotal story gave it a 'recall'ability.
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It simplified the message to be re-tellable without losing essential details.
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It drew on the element of surprise (falling on the head).
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It worked with objects that were ubiquitous (a tree, an apple).
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It was concise (retold in 5 sentences or less).
Now, why does this matter to your organization?
The power of storytelling is quite underrated in
business.
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Storytelling makes brands.
Remember Apple’s 1984 Macintosh ad or Happydent’s Palace ad or even Coca-Cola’s Open Happiness campaign or even Fevicol’s?
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They don’t sell product. They sell stories worth retelling.
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The result?
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Recall.
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I just reminded you of something you saw 25 years / 15 years / 11 years back.
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You almost never forgot.
Is that not what really matters as a brand?
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