TFTF

Date
October 31, 2023
Category
TFTF
Author
Prequate
Reading Time
2 min
Un’jargon’ed : Brand Loyalty

In this video, we cover we cover Brand Loyalty by answering

1.       What is Brand Loyalty?

2.      What are the benefits of a good loyalty program?  

3.      What are the different types of loyalty programs?

4. What are the qualities of a desirable loyalty program?

2 x Things that will affect you

1. Game Theory raises $2 million from Rainmatter and others; Prequate Advisory is the sole strategic and financial advisor

[ Mint > Read: Game Theory raises $2 million from Nithin Kamath’s Rainmatter, others | Mint (livemint.com)]

2. India to become a $30 trillion economy by 2047

[ The Economic Times > Read: Vision 2047: Eye on developed tag, escaping middle-income trap - The Economic Times (indiatimes.com)]

3 x 1-min perspectives to consider

1. Diving into Customer Retention Rate

[ Read: [un'jargon'ed] Customer Retention Rate (prequateadvisory.com)]

2. Understanding Cash Runway

[ Read: [un'jargon'ed] Cash Runway (prequateadvisory.com) ]

3. Why does tracking bounce rate matter?

[ Read: [un'jargon'ed] Bounce Rate (prequateadvisory.com) ]

4 x Reports you need to read

1. Seizing the ER&D Advantage

India is expected to increase its Global ER&D sourcing market share to 22% (2030) v/s 17% in 2023. This report addresses several factors at play – India’s young working-age population, upskilling in digital engineering, and acquiring/developing niche skills in specialized areas like Electric Vehicles platform development, among others.

[ BCG & Nasscom > Full report here:

nasscom.in/system/files/publication/nasscom-bcg-report-seizing-theerd-advantage-frontiers-for-2030-report.pdf ]

2. State of Venture Q3 2023

As an importer of energy, India is extremely exposed to these perilous times and is working towards alternatives that make the country less vulnerable and exposed to external forces. This also gives India the opportunity to improve its manufacturing and supply chain segments in this sector and this report highlights key imperatives to do so.

[ CB Insights > Full report here:

CB-Insights_Venture-Report-2023.pdf (cbinsights.com) ]

3. New Age Healthcare delivery Models in India

This report is a culmination of all M&A trends that BCG has tracked over the last two decades. The report focuses on recent themes such as the rise of tech deals, the economics of synergies, and green dealmaking. Recurring themes also make a comeback; however, one constant theme emphasizes genuine value.

[ KPMG & FICCI > Full report here:

new-age-healthcare-delivery-models-in-india-20-plus-modes-to-redefine-healthcare-landscape.pdf (kpmg.com) ]

4. Perspectives from Global Telecom Outlook 2023-2027

Technological advancements have enabled the development of innovative platforms and tools to enhance the wealth management industry. This has led to new entrants – WealthTech gaining momentum as more wealth management firms recognize the potential benefits. This report dives into dynamics and identifies how it could unlock opportunities for FIs, advisers, customers, and players.

[ PwC > Full report here:

PwC-GTO-2023-PDF_V06.0-Accessible.pdf ]

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