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TFTF | June 30, 2020

The fortnight thus far

Reports & resources we loved in the last 15 days, once every 15 days.

Issue #34

Jun 30, 2020



Digital Media Trends [14th Edition]

On average, each house has 7 digital devices with screens, during the pandemic the video streaming services witnessed a 23% increase in subscription and 5% cancellation. However, the trends indicate that fatigue is setting in among young users. Know more on digital media trends

[ Deloitte > Full report here:



Global State of Internal Communication 2020

COVID-19 presents a unique window for internal communications. While industry news and webinars were the most popular sources of knowledge, employee experience and the future of work were the most trending topics for internal communications. More on communication trends.

[ Contact Monkey > Full report here:



How Can You Transform from Market Leader to Market Maker?

In the coming few months 52% of consumers expect to change the way they shop, 41% change the products they buy and nearly 66% say they will spend less on vacation and leisure in the immediate future. So can we shift our strategy from market leader to market maker?

[ EY > Full report here :



How India Shops Online

E-commerce in India has already reached 95% of PIN codes and the Indian e-retail market is set to reach 350 mn shoppers in the next 5 years propelling the GMV to $ 120 bn by 2025. To win the market we need to win the 9 min engagement time of the consumer.

[ Bain & Co. > Full report here:



Technology to Transform a Connected Nation

Indian mobile users consuming 50% more data per month as compared to China, by 2025 digital could transform India’s economy. It is estimated that the growth potential of 170x for financial services, 70x for agriculture during this period. So how much potential can it create for other sectors?

[ McKinsey & Co. > Full report here:



Ten Digital Moves for Quick Performance Boost

Rather than just cutting costs and asking teams to execute existing processes with fewer people, digital tools to allow redesign of processes. Boosting sales among the top GTM initiative, reducing procurement spending among the top operation initiative. Know more about digital initiatives.

[ BCG > Full report here:


Every article here has had 100s of hours of effort that have gone into making this relevant, insightful and concise. Due credit and thanks to all these professionals and organizations who toiled to put together these insights, of such high quality, for the use of businesses across the world.


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