Our team at Prequate now has fanatics of each sport - F1, Football, Cricket and Fantasy sports (if that's a category)!
A quick view of the business of sports
+Sports owners – #LibertyMedia, #bcci
>Broadcast rights, tickets sold, IP licensing, merchandise sale
+Team owners – #csk , #redbullracing
>Sponsorship deals, merchandise sales, media engagements, transfer fees
>Revenue from individual advertising sponsorships sold & media engagements
+Sponsors – Emirates, Crypto.com
>Differential customer acquisition cost, brand visibility and reach to a wider audience
+Backend analytics – Kitman Labs, Hudl
>Insights and customised offerings to teams and the betting industry
+Training academies – #MIacademy, #Ferrarijuniorteam
>Feeder system for established teams and ground-level engagement
+Players – #viratkohli, #lionelmessi
>Salary + sign-on fees from clubs, sponsorship earnings, celebrity earnings, etc.
How we see future monetisation of sports.
- Unique camera angles sponsorship
- Metaverse for audience engagement
- Limited edition sponsorships for car livery and clothing
- Rights sale for sports documentaries
- Gamification at a club level
- Live interaction through tournament-specific apps
- Member-only communities and content
- NFTs
- Language-specific broadcast rights
- Social commerce
