What are you Buying into?
As modern day consumers, we are targeted by multiple brands across all domains.
But what makes you complete a transaction?
Packaging, brands, premium ingredients, luxurious feel.
Yes, to all.
But what is the core proposition that you are really buying into?
Take any startup that has had a tremendous growth spurt. The only ones that have grown 10x, 20x & 50x are all ones that are selling convenience.
#Swiggy – Convenience of having food delivered at your doorstep
#Zepto – Convenience of having grocery delivered at your doorstep
#Amazon - Convenience of having literally everything delivered at your doorstep
#BYJU'S – Education at the comfort of your home
#Coursera – College degree from anywhere, really
#Myntra – Fashion at your doorstep
#PhonePe – Payment at the tip of your fingers
#LazyPay – Pay later when you’re not feeling lazy
Convenience along with what any Indian loves most of all, a damn good bargain.
+ Coupon codes
+ Cash backs
+ Credit card offers
have all led to increasing referrals, increasing cart values and increasing stickiness, making the need to step out for anything absolutely redundant.
Next time you make a purchase, think if convenience was one of reasons to make that decision.
#marketing #startups #valuation #growth