THE CLIENT

A B2B e-tail platform addressing a $3Bn market with an award-winning product.

‍

Seed-stage, 3.5 years old, with 20+ employees, $1M ARR and 40+ active merchants approaching investors for the next round to unlock their next leg of growth.

The product solved one problem: the time to physically buy. It was easily displaced by cost competitors, and the app sat as “real estate” on the service provider’s phone with no enduring stickiness.

Industry

B2B E-commerce / SaaS

Stage

3.5 years (Seed-stage)

Location

India

Size

20+ employees

Our Offering

Business Model & Product Strategy Architect

THE SOLUTION

A three-phase rebuild of what the product was for

PHASE 1

Decipher

the latent potential value

Because the screen was real estate that could solve far more than procurement.

STAGE 1

Build a customer persona

Identified the phone screen as “real estate” able to solve more than procurement
Mapped daily routines and challenges end-to-end to drive new use-cases

‍

STAGE 2

Challenge the roadmap

Rostered service-provider problems, splitting tech-solvable from ops-solvable
Stress-tested the roadmap against real needs and found critical gaps

‍

STAGE 3

Redesign the model

Shifted from an e-tail transaction model to a daily workflow solution
Free workflow app drives adoption; e-tail integration monetizes it

‍

BEFORE

E-tail-only model at 14% GM, competing on convenience alone Installed but easy to uninstall — no enduring benefit <$10k marketing spend driving the entire ARR

AFTER

Full workflow digitization platform, free, with e-tail closing the loop Software ARR growing 170% MoM at 90% gross margins GM up from 14% to 26% with switching costs embedded

PHASE 2

Re-engineer

the positioning

Match the product and business model to the value actually delivered.

‍

NEW MODEL

Free at the front

Workflow digitization app given to providers completely free
Integrated into existing e-tail to close the commerce loop
Value shifted from “buy faster” to “run your business better”

‍

ROADMAP

One-hand operation

Added CRM, e-invoicing, digital service records, one-touch support
Secure communication manager for client conversations
E-payments module closing job-to-payment

‍

GO-TO-MARKET

Cluster-based GTM

Moved from individual onboarding to anchor-led clusters
Arrowhead approach: lowest common need first, then expand
Leveraged network effects for organic growth

‍

PHASE 3

Drive adoption,

stickiness & investor attractiveness

Prove PMF, demonstrate software economics, then close the round.

Prove PMF

Adoption up 100% MoM post-redesign
Daily engagement across the workflow, not periodic ordering

‍

Show Economics

Software ARR up 170% MoM (2,000%+ annualized)
90% GM vs 14% on e-tail-only

‍

Embed and Close

CRM, records & invoicing now hosted on platform
Raised $1M+ seed; venture debt layered for higher IRR

‍

the impact

Engineering enterprise value across the organization

The Prequate difference

We operate as an indispensable extension of the Owner’s office — providing the strategic financial horsepower to spot emergent problems, identify new growth avenues, and achieve the long-term vision.

_{We are not a consultant. We are a partner in enterprise value creation.}

TRANSFORMED

‍An e-tail ordering app

An indispensable dailyworkflow

ESTABLISHED

‍14% GM e-tail model

26% GM with software driving 90% GM

REPLACED

‍Zero stickiness

cluster-based adoption with high switching costs

UNLOCKED

‍$1M+ seed round raised

with 170% MoM software ARR growth