TFTF

Date
May 10, 2023
Category
TFTF
Author
Prequate
Reading Time
3 min
Un’jargon’ed : Bounce Rate

In this video, we cover Bounce Rate by shedding light on:

1.     What is Bounce Rate?

2.     Are all bounces the same?

3.     Why does Bounce Rate matter?

4.     How does this metric vary with stage and type of business?

5.     What are some of the industry benchmarks?  

6.     Steps to reduce Bounce Rate

2 x Things that will affect you

1. World Bank revises India’s inflation rate from 5.2% to 5.9% for FY24

[ The Economic Times > Read: India inflation news: World Bank raises India's inflation forecast to 5.9% for FY24 on higher oil prices, abnormal monsoon - The Economic Times (indiatimes.com)]

2. Global Data reports a 71.5% decline in VC funding in Indian startups

[ Financial Express > Read: Indian startups witness 71.5% on-year decline in VC funding during January-August 2023, says GlobalData - Industry News | The Financial Express]

3 x 1-min perspectives to consider

1. Decoding SEO and SEM

[ Read: Confused between SEO and SEM? (prequateadvisory.com) ]

2. Insurtech players are changing the game

[ Read: Insurtech players are changing the game (prequateadvisory.com) ]

3. The business of sports

[ Read: The Business of Sports (prequateadvisory.com) ]

4 x Reports you need to read


1. State of the Fintech Union 2023

Being the 3rd largest and one of the fastest growing Fintech markets globally, India has been at the forefront of Fintech innovation. This report captures how the landscape is showing early signs of recovery and touches on other imperative aspects such as focus on sustain profitability, building fiscal prudence and strengthening and driving partnership plays.

[ BCG & MAtrix Partners > Full report here:

state-of-the-fintech-union.pdf (bcg.com) ]

2. Indian Insurtech Landscape and Trends 2023

Insurtechs funding witnessed a slump in 2022, almost back to 2020 levels. However, in 2022 also witnessed the emergence of 4 insurtech unicorns globally and 6 “soonicorns” in India. This reports captures key themes that will drive the insurance industry in the coming years and empower and enable all stakeholders.

[ BCG & India Insurtech Association > Full report here:

india-insurtech-landscape-and-trends-2023.pdf (bcg.com) ]

3.  Technology Report 2023

This report captures how technology is evolving and increasingly central to everything we do— personally, professionally, and as a society. With what seemed like a slowdown, and now looks like a reset, this report focuses on technology’s value creation capabilities, discusses low barriers for experimentation and the future as it enters the post-globalization era.

[ Bain & Co. > Full report here:

bain_report_technology_report_2023.pdf]

4.  Asia on the Cusp of a New Era

With deepening global connections, rapid digital adoption, and broadening urbanization and capitalization, Asia has capitalized on defining trends of the past three decades. With strengthened ties and leaders to fuel growth, Asia is poised be at the forefront of transformations and innovations in this next era.

[ McKinsey Global Institute> Full report here:

Why Asia's economy is on the cusp of a new era | McKinsey ]

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