Step 4: Going to market

Now that you have explained your idea and how it is scalable, you would now be required to throw light on how you are going to execute it.

|

Your GAMEPLAN.


The goal is to show a clear roadmap for what you want to achieve in the next 3-5 years.


What should a good GTM convey?


What & When?

What product/ service are you planning to introduce and when.

| Where?

What geographies are you targeting? What channels are you using to get there?

|

How?

What have you planned to be able to achieve these in the speed and agility required to do so? How are you going to get out of chicken-egg situations?

|

Who?

What is the dream team - today and post-funding that can help you get there?



Don't do these 1. Say things that you have no idea about - divert to experts in a field when asked

2. Feign successful dipsticks that are not indicative of scale behavior

3. Talk about many people who have committed to join you as a 'co-founder' after funding

4. Argue on what works - be coachable or respectfully disagree and move on



Here is what I know works

1

Set realistic goals, it is ok to be optimistic but do not overdo it. It should not come off as being immature.

2 Break it down into phases like 6m-12m-24m-60m milestones. Gives a logical flow to your plan and shows the cascading effect of strategy over time. 3

Investors at times back companies for their promoters. So, having solid management with seasoned advisors on board is a plus. 4

Stay on point. This is hard since there is a lot you would want to communicate. Think of saying less as packing more surprises for investors later. #startups #entrepreneurship #venturecapital

 

Posts in this series:


Step 1: Mastering the hook


Step 2: Getting a valued proposition


Step 3: Modeling the future


Step 4: Go to market strategy


Step 5: Getting the math right


Step 6: Designing the right Ask

 

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