Step 4: Going to market

Updated: Jan 6

Now that you have explained your idea and how it is scalable, you would now be required to throw light on how you are going to execute it.

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Your GAMEPLAN.


The goal is to show a clear roadmap for what you want to achieve in the next 3-5 years.


What should a good GTM convey?


What & When?

What product/ service are you planning to introduce and when.

| Where?

What geographies are you targeting? What channels are you using to get there?

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How?

What have you planned to be able to achieve these in the speed and agility required to do so? How are you going to get out of chicken-egg situations?

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Who?

What is the dream team - today and post-funding that can help you get there?



Don't do these 1. Say things that you have no idea about - divert to experts in a field when asked

2. Feign successful dipsticks that are not indicative of scale behavior

3. Talk about many people who have committed to join you as a 'co-founder' after funding

4. Argue on what works - be coachable or respectfully disagree and move on



Here is what I know works

1

Set realistic goals, it is ok to be optimistic but do not overdo it. It should not come off as being immature.

2 Break it down into phases like 6m-12m-24m-60m milestones. Gives a logical flow to your plan and shows the cascading effect of strategy over time. 3

Investors at times back companies for their promoters. So, having solid management with seasoned advisors on board is a plus. 4

Stay on point. This is hard since there is a lot you would want to communicate. Think of saying less as packing more surprises for investors later. #startups #entrepreneurship #venturecapital

Posts in this series:


Step 1: Mastering the hook


Step 2: Getting a valued proposition


Step 3: Modeling the future


Step 4: Go to market strategy


Step 5: Getting the math right


Step 6: Designing the right Ask