Now that you have explained your idea and how it is scalable, you would now be required to throw light on how you are going to execute it.
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Your GAMEPLAN.
The goal is to show a clear roadmap for what you want to achieve in the next 3-5 years.
What should a good GTM convey?
What & When?
What product/ service are you planning to introduce and when.
| Where?
What geographies are you targeting? What channels are you using to get there?
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How?
What have you planned to be able to achieve these in the speed and agility required to do so? How are you going to get out of chicken-egg situations?
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Who?
What is the dream team - today and post-funding that can help you get there?
Don't do these 1. Say things that you have no idea about - divert to experts in a field when asked
2. Feign successful dipsticks that are not indicative of scale behavior
3. Talk about many people who have committed to join you as a 'co-founder' after funding
4. Argue on what works - be coachable or respectfully disagree and move on
Here is what I know works
1
Set realistic goals, it is ok to be optimistic but do not overdo it. It should not come off as being immature.
2 Break it down into phases like 6m-12m-24m-60m milestones. Gives a logical flow to your plan and shows the cascading effect of strategy over time. 3
Investors at times back companies for their promoters. So, having solid management with seasoned advisors on board is a plus. 4
Stay on point. This is hard since there is a lot you would want to communicate. Think of saying less as packing more surprises for investors later. #startups #entrepreneurship #venturecapital
Posts in this series:
Step 1: Mastering the hook
Step 2: Getting a valued proposition
Step 3: Modeling the future
Step 4: Go to market strategy
Step 5: Getting the math right
Step 6: Designing the right Ask
