TFTF | Aug 01, 2022
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TFTF, Thought leadership we loved this fortnight | Aug 01, 2021
Karan Kumar
- 2 min
Market leaders are not always the first to enter the market.
The story of PUMA's dominance in India!
Prequate
- 2 min
TFTF | July 18, 2022
TFTF, Thought leadership we loved this fortnight | July 18, 2021
Prequate
- 2 min
Influence or objectivity?
We are all swayed in our decision making – be it in buying a product or service. Traditionally known as word of mouth from friends and...
Prequate
- 2 min
TFTF | June 06, 2022
TFTF, Thought leadership we loved this fortnight | June 06, 2022
Prasiddhi Saraogi
- 1 min
What is Cigar Butt investing?
I was surfing through some investment articles and came across a term called cigar butt investing. Naturally it caught my fancy. So, I...
Karan Kumar
- 1 min
Philosophy of 'connecting more and communicating less', built Nike
Don’t market your product, market the purpose. In the world where we are bombarded with ads, emails and other forms of campaigns. In...
Karan Kumar
- 1 min
Create a market if it doesn’t exist, the story of HubSpot
One of the most popular marketing strategies that we know today ‘Inbound marketing’ never existed until 2004, then HubSpot happened....
Karan Kumar
- 1 min
Do the Unscalable, like AirBnb
Airbnb had a very humble beginning, just a couple of mattresses in their own apartment. That performed quiet well, soon the founders...
Prasiddhi Saraogi
- 1 min
Useful thoughts to ponder upon by Kevin Kelly
With a plethora of experiences, on his 70th birthday, Kevin Kelly gave out 103 bits of advice for everyone to ponder over. Below are 10...
Karan Kumar
- 1 min
Tesla's strategy behind Roadster
If it were any other start-up the first thing that the entrepreneur will focus on is building out an MVP, Minimum Viable Product. MVP...
Prasiddhi Saraogi
- 1 min
A theory behind Twitter acquisition
Elon Musk bought Twitter. Why? No one can say for sure. But when I was having this conversation with my colleague, he mentioned that all...
Karan Kumar
- 2 min
Adani Wilmar in the driving seat
FMCG industry will face a supply crunch, this will create a burn in your pockets. With majority of FMCG companies looking to pass on the...
Rakesh Bordia
- 1 min
2022, The Year of Consolidation
Funding grew almost 186% this quarter. Following the funding and IPO rush in 2021, 2022 will be a year to reckon. In the quarter that...
Harsha SG
- 1 min
9000% returns in 5 months? Not talking about a crypto
Ruchi Soya- how the stock is making most cryptos look adorable 9000% returns in 5 months?! Yes, you read it right. If you think the...
Karan Kumar
- 2 min
What is the play with TATA NEU?
Is TATA NEU a little too late? | Is there something that will make it fly? Tata is unifying its 120 million users across apps and 2,500...
Prasiddhi Saraogi
- 1 min
How social commerce can help create the next unicorn.
For someone who discovered Huda brand for the first time in 2016, the perception was that it was an age-old Middle East brand like...
Karan Kumar
- 2 min
Tel Aviv, the most vibrant start-up city in Israel.
Israel raised 28x more VC money than the US | Not in absolute $ terms, but per capita This is a great example how long-term strategy...
Karan Kumar
- 1 min
What would ensure a healthy competition?
Industry-wide Consolidation or Unified Platforms? Consolidation Among the popular indicators that the industry is close to its maturity...
Amogh Giridhar
- 1 min
Every cloud has a silver lining
The EQ levels in Indian start-ups are still very high Day 1: The news of #LIDO shutting down had a lot of bashing and how EdTech is a...
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