Think its too late for your start-up?
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Successful companies are built by young college dropouts. | Is Colonel Sanders the only example that you can think of for someone who...
Prequate
- 2 min
TFTF | June 06, 2022
TFTF, Thought leadership we loved this fortnight | June 06, 2022
Prequate
- 2 min
TFTF | May 16, 2022
TFTF, Thought leadership we loved this fortnight | May 16, 2022
Prasiddhi Saraogi
- 1 min
Unjudge Someone with The Human Library
In the walk of life, everyone you have an encounter with has a story to tell. ~8 billion people, 8 billion stories. Each one having...
Sakshi Bhansali
- 1 min
Circular economy for food waste, just a concept on paper?
Every year, Indians waste about $14 Bn worth of food. Stats that’s worrying: + 10-20% of the food served at the weddings in India goes to...
Karan Kumar
- 1 min
Philosophy of 'connecting more and communicating less', built Nike
Don’t market your product, market the purpose. In the world where we are bombarded with ads, emails and other forms of campaigns. In...
Karan Kumar
- 1 min
Create a market if it doesn’t exist, the story of HubSpot
One of the most popular marketing strategies that we know today ‘Inbound marketing’ never existed until 2004, then HubSpot happened....
Karan Kumar
- 1 min
Do the Unscalable, like AirBnb
Airbnb had a very humble beginning, just a couple of mattresses in their own apartment. That performed quiet well, soon the founders...
Karan Kumar
- 1 min
Tesla's strategy behind Roadster
If it were any other start-up the first thing that the entrepreneur will focus on is building out an MVP, Minimum Viable Product. MVP...
Prequate
- 2 min
TFTF | May 02, 2022
TFTF, Thought leadership we loved this fortnight | May 02, 2022
Prasiddhi Saraogi
- 1 min
Leveraging the value of Supply Chain
Many a man has turned his gold into smoke, very few can do the opposite. All hail ITC Limited. With over 100 years in the tobacco...
Karan Kumar
- 2 min
Accelerators vs Incubators vs Studio
What do you need for your start-up? Start-up Accelerator or Start-up Incubators or Start-up Studio? Yes, they are different, and you need...
Karan Kumar
- 2 min
What is the play with TATA NEU?
Is TATA NEU a little too late? | Is there something that will make it fly? Tata is unifying its 120 million users across apps and 2,500...
Prasiddhi Saraogi
- 1 min
How social commerce can help create the next unicorn.
For someone who discovered Huda brand for the first time in 2016, the perception was that it was an age-old Middle East brand like...
Pradyumna Nag
- 1 min
How UI can deliver multifold benefits.
Can a clever use of UI to make a product mean a different thing to different people? | For example, can an app be a payments app to me,...
Prasiddhi Saraogi
- 1 min
What’s in a name?
Think of everyday brands that have a high recall value, chances are their names are easy to remember and extremely catchy. While some...
Karan Kumar
- 2 min
Tel Aviv, the most vibrant start-up city in Israel.
Israel raised 28x more VC money than the US | Not in absolute $ terms, but per capita This is a great example how long-term strategy...
Prasiddhi Saraogi
- 1 min
Common myths of being an entrepreneur
Ever heard of herd mentality? Well it’s a sad but true reality for 99% of the people out there. We’re so afraid of travelling the ‘road...
Harsha SG
- 1 min
Solving Global Chip Shortage
The demand for tech/digital products are far beyond the rate of chip production. Thanks to Covid, we only witnessed this gap widen,...
Sakshi Bhansali
- 1 min
Not your Regular Meat!
India’s meat substitute market is poised to reach $48 Mn by 2026, advancing at a CAGR of 7.5%. Consumers’ psyche in India- the driving...
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